Charity Beer Release: Resilience Pale Ale
Time & Location
About the Event
Firehall Brewery in Oliver, British Columbia is joining an international craft beer initiative to raise funds for bushfire relief efforts in Australia. The project is called “Resilience Beer”, and involves the sharing of a Pale Ale recipe, to be brewed and distributed by participating breweries, with the profits to be donated to support those impacted by the fires. Firehall Brewery’s Resistance Pale Ale will be released on March 20th, 2020, and will be available at the brewery’s Beer Shop & Social in Oliver, as well as at interested liquor establishments and retail stores in the Okanagan.
The aim is to raise much-needed funds to help impacted communities transition from crisis to healing through regeneration and rehabilitation projects. For example, organizations like the Australian Red Cross, Foundation for Rural & Regional Renewal, Fire Relief for First Nations Communities, various State Fire Services, and an animal rescue service in New South Wales called Wires, have been nominated to the list of recipients available to participating breweries.
The Resilience Pale Ale will be an approachable, easy-drinking, refreshing, and pleasantly-hoppy beer. Recipe development was completed collaboratively by a group of Australian brewers, supported by offers to assist from all parts of the global beer industry.
The majority of the batch will be available on-tap and by the bottle to-go at the Firehall Brewery in Oliver, but liquor stores and licensed establishments that would be interested in carrying the Resilience Beer can contact the Firehall Brewery by email or phone (contact information in the Press Release header). This will be a small-batch brew; volume will be limited, and sold on a first-come-first-serve basis. It is encouraged for liquor establishments and liquor stores to also donate proceeds from the sale of the beer to the Resilience Beer Project.
Resilience Beer is a project that arose in the wake of unprecedented bushfires in Australia during late 2019 and early 2020. Any brewing company that wants to take part in brewing the Resilience Beer is asked to register their interest now at resilience.beer. Registrations will close on January 24, 2020. The Resilience name was first used in this manner by Sierra Nevada in the wake of the Camp Fire in California in late 2018. More than 1,400 US brewers brewed their version of the Resilience IPA, raising millions.